GO PURPLE
For the Purple Haze film launch, a fun, animated visual language was created to match the lilac-framed film. Set against a hazy sunset background, the design features a pulsing, wobbling bubble typography that visually captures the film's playful, dreamlike aesthetic.
The second project centered on the launch of the new purple Polaroid Go Gen 2 camera itself, brought to life through a collaboration with Patinia, an Athens-based rollerskating collective. The campaign’s narrative, inspired by their founder, Akylina, is built around the idea that "in skating and instant photography, failure is worth it when you finally nail it. Trick or shot." The story of a "sisterhood" who embraces the ups and downs of learning a new trick serves as a powerful metaphor for the unpredictable yet rewarding nature of instant photography.
Together, these projects create a cohesive and authentic brand message, celebrating both the unique visual style of the new products and the joy found in the messy, imperfect process of creating.
2025
DELIVERABLES:
CAMPAIGN IDENTITY
ANIMATION
RETAIL TOOLKITS
DIGITAL BANNERS
ORGANIC SOCIAL
PAID SOCIAL
EXTERNAL RETAIL
CAMPAIGN IDENTITY
CAMPAIGN IDENTITY
ANIMATION
RETAIL TOOLKITS
DIGITAL BANNERS
ORGANIC SOCIAL
PAID SOCIAL
EXTERNAL RETAIL
CAMPAIGN IDENTITY