This project involved creating the full campaign identity for Ace & Tate's first-ever kids' eyewear collection. The campaign introduces five iconic frames scaled down in size, not in style.

The identity's vibrant and playful visual language was inspired directly by the bright colors of the frames, brought to life through a dynamic, animated, and friendly typographic approach. Designed to resonate with "tiny tree climbers, sun seekers, and style prodigies" aged four to eight, the campaign positions the durable collection as the perfect companion for childhood adventures.